Saif and Kareena's latest ad for Airtel TV is far from a wowzer! It has, in a way, achieved its objective - to create publicity. But the method remains in question.
Saif explains.
"I was a little concerned at first. I was wondering if this entire ad in the newspaper with me hunting for a missing girl could perhaps look unnecessarily sensational. However, once I saw the copy before it went for print, I was reassured that we were on the right track."
But what about the strong opinions that have followed? Not everyone has appreciated his fickle turn.
"I was worried that it should not look shallow that a guy forgets his childhood love in a matter of just a second. But then once the creative aspects of the ad were explained to me, I trusted them. Thankfully, it seems all has turned out well eventually."
The TV ad is part of the Dil Titli promo campaign and features Saif in search of a long lost love. However, Kareena's appearance, right before he finally meets the girl of his dreams, has him changing his mind about his search.
The opinion surrounding the ad remains varied and Saif's explanation hasn't really helped many to accept the storyline. Not yet.
Saif explains.
"I was a little concerned at first. I was wondering if this entire ad in the newspaper with me hunting for a missing girl could perhaps look unnecessarily sensational. However, once I saw the copy before it went for print, I was reassured that we were on the right track."
But what about the strong opinions that have followed? Not everyone has appreciated his fickle turn.
"I was worried that it should not look shallow that a guy forgets his childhood love in a matter of just a second. But then once the creative aspects of the ad were explained to me, I trusted them. Thankfully, it seems all has turned out well eventually."
The TV ad is part of the Dil Titli promo campaign and features Saif in search of a long lost love. However, Kareena's appearance, right before he finally meets the girl of his dreams, has him changing his mind about his search.
The opinion surrounding the ad remains varied and Saif's explanation hasn't really helped many to accept the storyline. Not yet.
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